The campaign for the all-electric compact car EQA isn’t just the launch of a new vehicle: It’s the first touch of a global brand campaign under the new luxury positioning for the electric sub-brand Mercedes-EQ.

For this film we collaborated with director Paul McLean. The environment and cars are made in full CGI by Spellwork, who were also responsible for the post-production. The EQA campaign is characterized by a purple colour and an overall mirror theme, which is shown in all assets.